Free Guide — Season 1
What 6 entrepreneurs wish they had known during their lost season. Real conversations. Real words. No highlight reel.
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What's Inside
What every guest said the voice was telling them — and how each one drowned it out without arguing with it.
How identity collapse makes the lost season dangerous — and what George Brooks, Bob Kendrick, and Cody Isabel each did to separate who they were from what they built.
Every guest named a person, not a system. The pattern behind who they turned to and what those conversations actually looked like.
Cody Isabel failed at a manufacturing AI company, marketing consulting, and four other pivots before finding what worked. What he learned from cycling through false clarity faster.
Dan Smith walked. Miranda Schultz moved her body. George Brooks sat still for ten minutes. None of them said morning routine. None of them said productivity system.
Sam Kulikov said the one thing he would tell his lowest-point self was: this is your fault. Not cruelty. Liberation. Here is exactly why.
How Bob Kendrick built the Tip Your Cap campaign in five days during COVID and turned the museum's worst year into one of its best. And what that actually tells you about timing your own shift.
From the Transcripts
"If it is your fault, you can fix it. If it is not your fault, you cannot change it. So when you take extreme ownership of all the wins and losses, you can be great."
Sam Kulikov — Co-Founder, Social Apex Media + KC Pioneers
"If your identity is tied to this thing that nobody wants, then who are you? You are nothing. But if your identity is someplace else, it gives you the freedom to say: we can change this to whatever it needs to be."
George Brooks — Founder & CEO, Crema
"One of the most difficult things to do is to ask for help. But what I found through this journey is that people are more than willing to help you if you just ask."
Bob Kendrick — President, Negro Leagues Baseball Museum
"I do not consider it failure. I think it is feedback. I just kept getting feedback. Act, assess, adjust — as rapidly as possible."
Cody Isabel — Founder, Mind Brain Body Lab
The Six Guests
MNDSHFT is a hostless solo-interview series. One entrepreneur. One season they almost didn't survive. One shift that changed everything. No host. No highlight reel. Just the truth.
Watch on YouTube →Free. Delivered to your inbox. Built from real conversations with real entrepreneurs who made it through.
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